A professional woman with blonde hair and a navy blazer standing in a bright, modern office hallway.
Black and white logo with a stylized butterfly design and the text 'Erica Burten Law Family Matters'.

Converting Expertise into AUTHENTIC CONNECTION.

Legal   •    Family Law

Legal  •  Family Law

Erica Burten Law, a Connecticut-based family law firm, wanted to establish a brand and digital presence that reflected its compassionate, client-centered approach. The firm needed a cohesive identity and strategy to connect with individuals navigating life transitions, such as divorce, co-parenting and custody challenges.

OUR APPROACH

Your message, AMPLIFIED

We partnered with Erica Burten Law to create a brand foundation and marketing strategy that communicates expertise, empathy, and trust—meeting clients where they are, both emotionally and digitally. To bring her brand to life, we created a new website, leveraged social media channels, and developed a new podcast, Family Matters with Erica Burten. The podcast, which Touchpoint Media produces, explores real-world legal challenges and solutions through Erica’s expertise and conversations with other professionals and community voices.

Smartphone displaying an Instagram profile with a grid of posts, placed on a blue textured surface. Nearby are a white wireless earbuds case with earbuds, a closed notebook, a pink pen, and a pink cup.
Laptop on a white table displaying a law firm's website for Erica Burten Law, featuring a logo with two interlinked letters B, a woman with blonde hair in a navy blazer standing confidently with arms crossed.
Design sketches and logo concepts for Erica Buren Law, featuring a large stylized letter B, handwritten and printed font variations, signature, and color palette swatches in shades of gray, beige, and light blue.
Design concepts for a family law practice featuring a large logo with overlapping B's in dark blue and light gray, the text "Erica Burten Law" and "Family Matters," and handwritten notes of the same name, all on graph paper background.
iPhone displaying the Instagram profile of ericaburtlenlaw on a blue textured surface, with a pink notebook with a pen inside, and white wireless earbuds in a case nearby.
Laptop displaying a professional website for Erica Burten Law, featuring a logo, photo of a woman with blonde hair in a dark blazer, and text emphasizing trust and advice.

THE IMPACT

Creating REAL CHANGE.

By creating a brand that feels both approachable and authoritative, we helped Erica Burten Law strengthen its online presence and connect meaningfully with clients and partners.

Established a cohesive brand identity that builds trust and reflects the firm’s compassionate values.

Increased visibility and engagement through consistent, thoughtful social and digital content.

Expanded reach and credibility through the launch of an engaging, story- driven podcast.

Business stationery including letterhead, envelope, and business card for Erica Buren Law, a family law firm, displayed on a textured surface.
Interior of Erica Burten Law office with logo on wall, modern furniture, a potted tree, and a glass-walled meeting room.
Collage of social media images and posters discussing family, love, divorce, and relationship topics, with two smartphones displaying Instagram posts in the center.

NEXT CASE STUDY

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Close-up of a black arrow pointing to the left with a gray stylized arrowhead.