Converting Expertise into AUTHENTIC CONNECTION.
Legal • Family Law
Legal • Family Law
Erica Burten Law, a Connecticut-based family law firm, wanted to establish a brand and digital presence that reflected its compassionate, client-centered approach. The firm needed a cohesive identity and strategy to connect with individuals navigating life transitions, such as divorce, co-parenting and custody challenges.
OUR APPROACH
Your message, AMPLIFIED
We partnered with Erica Burten Law to create a brand foundation and marketing strategy that communicates expertise, empathy, and trust—meeting clients where they are, both emotionally and digitally. To bring her brand to life, we created a new website, leveraged social media channels, and developed a new podcast, Family Matters with Erica Burten. The podcast, which Touchpoint Media produces, explores real-world legal challenges and solutions through Erica’s expertise and conversations with other professionals and community voices.
THE IMPACT
Creating REAL CHANGE.
By creating a brand that feels both approachable and authoritative, we helped Erica Burten Law strengthen its online presence and connect meaningfully with clients and partners.
Established a cohesive brand identity that builds trust and reflects the firm’s compassionate values.
Increased visibility and engagement through consistent, thoughtful social and digital content.
Expanded reach and credibility through the launch of an engaging, story- driven podcast.
