Aerial view of a coastal landscape with a road running along the edge of a cliff, with a waterfall cascading down rocky terrain on one side, dense green trees surrounding the area, and a large body of water on the other side.
Black and white logo of the EcoLab brand with a star inside a circle replacing the letter 'O'.

Elevating Global STORYTELLING.

Water   •    Hygiene & Infection Prevention

Water  •  Hygiene & Infection Prevention

THE CHALLENGE

A Fortune 500 leader in water, hygiene and infection prevention, Ecolab sought support communicating its mission to protect the planet and vital resources through consistent, compelling, and on-brand creative content.

OUR APPROACH

Your story drives our Strategy

Touchpoint became an extension of Ecolab’s communications team, working routinely with associates from different functions. From quick-turn edit and design projects to immersive video stories to full multi-platform campaigns, we worked to elevate the Ecolab brand and ensure engagement from both associates and customers.

Title page of the 2025 Ecolab Watermark™ Study, showing water droplets splashing.
A person viewing a computer monitor displaying images of diverse workers in industrial, scientific, and healthcare settings, with the text 'ECOLAB 100X' on a blue background.
A collage of images from an environmental report including data charts, wind turbines, a forest, a bridge over a river, and a person refueling an electric car, with text emphasizing transparency and sustainability.
Water droplets splash on a water surface with a cloudy sky background, overlaid with blue text that reads '2025 Ecolab Watermark™ Study'.
A woman working at a desktop computer with a small cactus plant nearby. The computer screen displays a collage of people working in various industrial and scientific settings, with the text 'ECOLAB 100X' in the top right corner.
Cover page of the 2023 Growth & Impact Report titled "Forward, Faster, Together" for Transparency Awards, featuring images of data analysis, a forest bridge, and a handshake.

THE IMPACT

Results that MATTER.

By translating complex achievements into powerful narratives, our partnership strengthened Ecolab’s internal brand voice and elevated its global recognition. The design of Ecolab’s 2023 Sustainability Report was honored as Best ESG Report by the U.S. Transparency Awards.

Strengthened internal engagement and alignment around company purpose

Helped ensure a consistent, high-quality brand experience across departments and geographies

Ecolab gained a reliable, trusted creative partner, helping to bring bring big ideas to life, fast

A digital marketing email displayed on a laptop and smartphone, promoting growth in trust and technical expertise for Cayuga Milk Ingredients, with sections for opportunity, solutions, key learnings, and a call to share success stories.
A promotional graphic for the 'Impactful Dialogues' podcast featuring Dexter Davis, with a picture of a smiling man in a blue suit and a woman named Laurie Marsh, against a colorful background with graphics and text.
Cover page of a brochure titled 'Diversity, Equity, and Inclusion at ECOLAB' with images of diverse people, including women and men from different ethnic backgrounds, dressed in professional or work uniforms, in various workplace settings.
Multiple digital and print brochures and reports about sustainability and digital solutions in pharma, with images of laboratory scientists, nature, and technological graphics, placed on a transparent surface with a blurred pharmaceutical production background.

NEXT CASE STUDY

Black flag with a gray arrow design.
Close-up of a black and gray logo resembling a stylized arrow or bird in flight on a white background.