Sun Country Airlines
CREATING MEANINGFUL CONNECTIONS
As Minnesota’s beloved Hometown Airline, Sun Country is passionate about helping people connect with each other—both on the ground and at 30,000 feet. When the airline’s marketing VP asked us to develop a custom in-flight publication to connect with Sun Country passengers, we were ready for takeoff. Six times a year, we produce Connections, a colorful, content-rich publication that’s delivered in every seat pocket. With every issue, passengers enjoy a mix of entertainment and vital travel information including a personalized letter from the CEO, exciting features about Sun Country destinations, in-flight menus, updates on Sun Country’s philanthropic efforts, and more.

Strategy



Content