Why Consumers Are Buzzing About Infographics

By Mike DeArmond

11/11/15

Unless you’re the wing of a honeybee, 13 milliseconds seems like an impossibly small amount of time to get anything done. But that’s all the time it takes for your brain to process an image.

How can you take advantage of this fun fact? Infographics. Here are three reasons you should be incorporating them into your content strategy.

Easier to Engage
What would you​ rather read? Large walls of scrolling paragraphs or a visually interactive marriage of graphics and text that tell a story? Don’t just rattle off a list of cities with the most craft breweries. Show readers what that looks like with a color-coded heat map.

Even if your current project doesn’t lend itself to a full-fledged infographic, try to identify at least one small piece of information that can visually accompany your story. You can also use this as the perfect visual hook while promoting it through social media.

Easier to Digest
Because the brain processes images faster than text alone, readers will consume your content more quickly and understand it more thoroughly.

Visual language increases the brain’s capacity to take in, comprehend and more efficiently process large amounts of new information.

Easier to Recall
Research shows our brain has a massive long-term storage capacity for image details. Even after a presentation of 2,500 images, study participants are able to correctly recall differences between similar images with a remarkable 87 percent accuracy.

Tying your story together with imagery exponentially increases the chances your consumers will remember it. So two months from now, when I ask you about this blog, you’ll likely flash back to this honeybee and remember that it takes your brain about two-and-a-half wing flaps to process an image.