Taylor Swift’s Storytelling Power

By Jenn Alessi


Whether you’re a diehard Swiftie or just a passenger in a car, chances are you’ve heard a Taylor Swift song. Starting off as a young country artist, Swift quickly launched into stardom to become the mega pop princess she is today. According to Billboard, her most recent album, “1989,” hit 5 million in U.S. sales in July, making it the fastest-selling album in more than 10 years.

But what makes her music stand out from the competition? Her proven ability to tell a 3-4 minute story while you jam out.

Storytelling is a powerful tool. It’s what Swift uses to connect with her audience, whether it’s shaming that cheating ex-boyfriend (“Should’ve Said No”), a budding romance (“Love Story”), or a shoutout to the haters (“Shake It Off”). She uses her hypnotizing melodies to set the tone of the story she’s about to tell.

Each word has a useful place and captivates the audience. She doesn’t just sing about lip gloss (no hate Lil’ Mama) or other random, mindless objects. She uses events from her own life; things that everyone can relate to. You can feel her energy and emotions playing out through the song and you just can’t help but sing along. She’s putting into words everything you’ve felt before.

Finding that personal connection with her audience is what makes such a huge impact. It’s what translates her catchy hit singles into the fastest-selling album in more than 10 years. She has an undeniable way with words.

Though we’re not all millionaire singer-songwriters, we can all learn a little something from Swift. Her powerful storytelling ability can be applied to just about any marketing project and opportunity. Captivate your audience with a relatable story and you’re well on your way to producing some hits of your own.