The Marketing Pulse

Industry news, trends, and tips from the Touchpoint offices and beyond.

Email Marketing

4 Ways to Instantly Elevate Your Brand
The fight for customers has never been more difficult. While the road to making a sale can sometimes be long...
MMPA Panelists Share Digital Engagement Tips and Tactics
Jake Weyer, Senior Editor here at Touchpoint Media, participated in a digital engagement panel at today’s Minnesota Magazine and Publishing Association’s...
3 Tips to Spice Up Your Emails
With more than 205 billion emails being sent per day, it can be hard to get noticed in an inbox. What...
Marketing Minute: The Inbox
Did you know? More email is read on mobile devices than on a desktop. 48% of emails are opened on...
Wait! Consider These 5 Questions Before You Send Your Email
Marketers and clients alike can be quick to push the send button. We’ve all been there before: “We need to...
E-Newsletter Best Practices to Engage Your Audience
As long as there’s been email, there’s been email marketing. After all, it’s instantaneous, there are no printing or airtime...
5 Types of Subject Lines You Should Try
One of the most important factors in any email campaign is the subject line. It’s the first way to entice...
Creating a Successful A/B Split Test
Do you ever find yourself debating between two different subject lines, images, or calls to action on your email campaign?...
Why You Should Segment Your Email Campaigns
Many people assume that having a large list and sending all email campaigns to that list is the best way...

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