The Marketing Pulse

Industry news, trends, and tips from the Touchpoint offices and beyond.

Design

Tips for a Magazine Redesign
No matter the size of publication, a magazine redesign is guaranteed to be a big undertaking. It’s easy to get...
The 3 Worst Fonts Ever
We’ve all been guilty of using an ugly font or two, especially on those middle school book reports—I blame it...
Winners and Losers: 5 Logo Redesigns
“The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility,...
Marketing Minute: Graphically Speaking
Take a minute to learn the difference between kerning, tracking and leading.  
Get Some Side Action in 2016
I resolve to get more side action—creative side action. Get your mind out of the gutter. The only midnight rendezvous...
Why Consumers Are Buzzing About Infographics
Unless you’re the wing of a honeybee, 13 milliseconds seems like an impossibly small amount of time to get anything...
Design Consistency within Your Social Media Strategy
For a designer, the word consistency does not always bring about a positive connotation. As Oscar Wilde once said, “Consistency...
Talking Typography
In author and poet Robert Bringhurst’s book The Elements of Typographic Style, he opines on the letterform: “In a badly...
Telling the Story Through Design
Earlier this year I attended a conference in New York City for small business owners. As each entrepreneur took the...
You and Your Designer: Giving Honest Feedback without the Frustration
Hall of Fame baseball player and manager Casey Stengel often said “Gettin’ good players is easy. Gettin’ ‘em to play...
Graphic Design Is Not Rocket Science, but Hiring a Professional Is a No-Brainer
Dr. Ralph Speth, CEO of Jaguar, once quipped, “If you think good design is expensive, you should look at the...

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