The Marketing Pulse

Industry news, trends, and tips from the Touchpoint offices and beyond.

Content Marketing

Travel: A Literary Growth Experience
There are a few undeniable truths about myself that I’ve been aware of since I was a little. I absolutely...
Touchpoint Tour
At Touchpoint Media, we’re proud to boast clients from all across the United States. The added perk for us comes...
MMPA Panelists Share Digital Engagement Tips and Tactics
Jake Weyer, Senior Editor here at Touchpoint Media, participated in a digital engagement panel at today’s Minnesota Magazine and Publishing Association’s...
Sitting for 2 Teaser
We’re excited about a new digital project here at Touchpoint: Sitting for 2, a fun take on the traditional athlete...
So You Wanna be a Sports Writer, Pt. I
Maybe you grew up an athlete. Maybe you were a football/basketball/baseball/hockey fanatic. Maybe sports have been so engrained in your...
The Trouble with Facebook
First off, let’s restate the obvious. Facebook is a gargantuan media presence that no business can or should ignore. Facebook...
A Veteran Reporter’s Guide to Custom Content
Years ago, I was approached by a well-regarded editor about writing for a new magazine she was overseeing. “Sure,” I...
The Best of the Worst: 6 Social Media Fails (and how to avoid them)
Social media is an important and powerful tool in a brand’s marketing toolbox. Unfortunately, its far-reaching and immediate nature means...
Helpful Grammar Resources
Is this sentence in passive or active voice? Is “because” being used as a subordinating conjunction or a compound preposition?...
Let’s. Play. Hockey!
For most people, October means excitement over scarves, football, and pumpkin-flavored everything. For the majority of Minnesotans, especially myself, it...
Blog for Your Business: Jump on the Bandwagon
Do you need to start a blog for your business? While you probably have enough on your plate as it...
4 New Ways to Fuel Your NFL Addiction
“It’s the most wonderful time…Yes the most wonderful time…Oh the most wonderful time…Of the year.” The NFL is back. The...
Should You Host a Webinar?
Webinars have become powerful tools in the world of small business marketing, and hosting one of your own can be...
Storytelling Strategies for Content Marketers
When you think about it, engaging content tells a story. Whether that content is a profile of an athlete who...
Overcoming Your Fear of Video, Part Deux
Several weeks ago, I wrote about how brands can overcome their fear of video. That blog was so well received,...
Prospecting, In The Future Tense
We use a lot of hockey references around here, mostly because we love the game, but also because we partner...
5 Ways Social Media Has Changed the Game For Athletes
Take a second to think about who you follow on Facebook/Twitter/Snapchat/Instagram. While mom and dad and groups of friends and...
Building Your Professional Network
In the agency business, relationships are a critical ingredient to success. They can lead to freelance resources, future employees, industry...
Overcoming Your Fear of Video
Video. It’s a word that carries enough fear-inducing connotations to send an Antarctic chill up the spines of marketers, brand...
Interview Strategies for Reporters
When I joined Fortune as a reporter many years ago, one of the first things I discovered was that I...
Marketing Minute: Words With Nerds
One pesky little letter can change the meaning of a sentence. Do you use “i” for compliment? Or is it...
5 Ways to Clean Up Your Writing
Anytime you’re presenting your writing for an audience of readers, whether online or in print, you want to make sure...
A Snapshot of Snapchat
Unless you’ve avoided the internet and social media for the past few years, you’ve probably heard of Snapchat by now....
Why Headlines Matter More Than Ever (But Less Than You Might Think)
It is a truism that the best story ever told doesn’t do anyone much good if no one sees it....
Why Good Sponsored Content Is a Win-Win-Win
Sponsored content can be scary. It’s still relatively new, and many brands have yet to take the plunge, but it’s...
3 Celebrities Doing Social Media Right
While many people, myself included, often roll their eyes at social media—the never-ending TMI posts, pictures of breakfast, lunch and...
Networking Should Always Be Part of the Strategy
J. Albrecht Law Firm Marketing Manager, People Connector While technology continues to substantially impact our daily lives and how we...
Building an Online Health Care Brand (from Scratch)
ZappRx is revolutionizing the way physicians and pharmacists are treating, communicating, and providing patients with medicine and medical care—all on...
8 Inspirational Quotes for Work
Let’s face it: There are days when being in the office or meeting with clients is more trying than usual....
Overcoming a Creative Block
Do you sometimes feel stuck, devoid of inspiration, or totally unsure about what to do next for a project that’s...
Marketing Minute: Words with Nerds
Take a minute to learn the difference between active and passive voice.
It’s Getting Hot (Sauce) in Here
Lather up that burrito, douse those eggs, soak that pizza. Baste those wings, layer that sandwich, and spice that bloody...
4 Benefits of Taking a Vacation
It’s reached that point in winter where I am more than ready for it to be over. These dreary days...
The 7 Super Bowl Commercials That Cashed In
It’s hard to believe but spending $5 million in 30 seconds is a super bargain for Super Bowl 50 advertisers....
3 Brands with a Vision for Video
Think of your daily routine: How much of that includes video? From morning news, to sports highlight footage and YouTube...
5 Keys to Building Trust and Avoiding Blunders
It has been said that a victory has a thousand fathers, but a loss is an orphan. In our field,...
5 New Year’s Resolutions for Your Business
Once again it’s the beginning of a new year and a fresh opportunity to do things better and smarter. Most...
Avoiding ‘Content Shock’
Companies that rely upon online content marketing to help them tell their stories are facing a problem today. Up until...
5 Ways to Keep Your Office Culture Vibrant
A vibrant office culture plays an important role in attracting and retaining employees. Companies are always evolving, so taking the...
Marketing Minute: Words with Nerds
10 Gifs Every Marketer Can Relate To
The creative business is filled with mood swings. How do you handle the ups and downs of the workweek? We’ve...
Black Friday Goes Social
For more than 30 years, bargain shoppers have been setting their alarms for the crack of dawn every Black Friday....
The First Social Media President
Like many presidents and politicians before him, President Barack Obama and his staff have taken advantage of new media to...
The Marketing Genius of “Modern Family”
Since its debut in 2009, “Modern Family” has become one of the most popular shows, let alone sitcoms, on television....
The Dreaded “Burnout” (and How to Avoid It)
I’m worthless. I’m sitting and staring at my screen that contains a blank spread of despair. Why can’t I come...
5 Brands that Rock at Content Marketing
It’s harder than ever in a cluttered online world for businesses to capture their audiences’ (short) attention spans. Yet we...
3 Keys to Content Strategy
To connect with readers through online content marketing, it’s critical to have a plan in place, whether you’re publishing on...
Taylor Swift’s Storytelling Power
Whether you’re a diehard Swiftie or just a passenger in a car, chances are you’ve heard a Taylor Swift song....
4 Sports Teams Changing the Social Media Game
For a long time there was essentially zero personality coming from sports teams’ official social media accounts. The messaging was...
5 Fashion Brands Taking Blogs To The Next Level
Fashion blogging is no longer just a fun hobby. For many, it’s a full-time career, and a lucrative one at...
Finding Your Rhythm
As a writer and editor, it’s little surprise that I read a lot. And a topic I’m seeing covered quite...
Online Content Marketing Supports Offline Business Growth
To be sure, publishing original online content is an effective means for businesses to attract customers to online services or...
Lights, Camera, Action!
How often are you bombarded with some form of video each day? In 2015, motion pictures have evolved well beyond...
The Crowning of Content
I attended a conference a few weeks ago, one of those events where the industry’s best and brightest convene to...
Learning how to C.O.P.E.
No, I’m not talking about coping with your intrusive neighbor or your in-laws who are staying with you for a...
Why You Should Start Working Naked
Now just hold on a minute. Before you start violently tearing your clothes off and throwing that Italian leather belt...
What Does Real Engagement Look Like?
Figuring out how to get people to connect with your brand online isn’t easy. But it’s even tougher when you...

Did we get your
wheels turning?

Sign up for the Touchpoint newsletter for more content marketing tips, trends, and expert insight.