Frandsen Provides Community-Based Solutions and Sound Financial Insight

By Karl Anderson


Frandsen Financial Corporation is a growing Midwest financial services company that operates individual banking offices in 28 markets in Minnesota, Wisconsin, and North Dakota under the name Frandsen Bank & Trust. Frandsen prides itself on being able to serve all of its customers’ banking needs while building strong and lasting one-on-one customer relationships. “We’re big enough to help, but small enough to care,” says Corporate and eBanking Marketing Manager Jay McDougall. “So, we’re a relatively large organization, but our goal is to retain that community bank feel.”

Dennis Frandsen, a successful manufacturing entrepreneur, founded Frandsen Financial in 1981 with his purchase of a bank in Luck, Wisconsin. The company then went on to acquire banks in towns and small cities throughout Minnesota (as well as Grand Forks, N.D.). Today, Frandsen Financial continues to grow and develop new business, and currently it has more than $1.5 billion in assets.

Despite the company’s growth, a focus on individual customers remains at the heart of Frandsen’s business philosophy. Because of this, McDougall recognized both a need and an opportunity to provide Frandsen’s customers and prospects with regularly delivered, high-quality communications, and he chose to partner with Touchpoint Media to create a monthly e-newsletter. This newsletter is a communications platform that allows the bank to share valuable content that is engaging and informative.

“We want to provide relevant information to them, to business owners—things that they’re dealing with on a day-to-day basis, so we can be seen as more than just a banking partner,” McDougall explains. “We’re here to help their business grow.”

As Frandsen Financial continues to work with Touchpoint, they have plans to explore a variety of topics that are of interest to small business owners and regional banking customers. In this way, Frandsen’s business development officers can demonstrate the value of the corporation’s brand. “We also want to show our capabilities,” says McDougall, “and highlight the types of deals and solutions that we’re providing for our current customers, how our offices are involved in the communities that we serve.”