Blog for Your Business: Jump on the Bandwagon

By Elizabeth Boger

09/30/16

Do you need to start a blog for your business?

While you probably have enough on your plate as it is, spending an hour or two on a blog post each week wouldn’t hurt. In fact, it could greatly improve your marketing efforts.

Not only is blogging an inexpensive way to market your business, it’s a critical component in establishing authority on the web and staying personable with your customers.

Here’s why it’s time for you to jump on the blogging bandwagon:

  1. Humanize Your Business

Too often, businesses get caught up in stuffy, professional language. It’s important to step down from that pedestal and speak your customers’ language. Spend some time developing personas and tailor your content to their needs and pain points.

Let your customers know who’s behind the curtain, and offer them a real sense of humor or emotion. You have a voice in there somewhere — don’t be afraid to use it when you start a blog for your business. Even if you feel your business is too “boring” to have a voice, there’s always hope! For Geico, the idea of humanizing an insurance business and adopting a fun tone made all the difference.

  1. Boost Your SEO

Whether you’re the first to speak content marketing jargon, or any mention of search engine optimization seems like a foreign language — don’t let optimizing your blogs be intimidating. Do some research, choose a keyword or keyword phrase and you’re already well on your way. Be sure to utilize title tags, headings, subheadings, alt tags and links.

Search engines favor new content. When you’re consistently adding blog posts to your website, you’re creating more and more new pages for Google to index.

This, in turn, boosts your SEO efforts. You likely don’t add fresh content to your website on a regular basis, but blogging is a method to fuel that need. Sound easy enough? Be sure to share that content on social media channels, and you’ll reap the benefits of others linking back to your blog or sharing it.elizabeth1

  1. Establish Authority

How you share your expertise with customers can make or break your strengths. When you offer your knowledge in the form of a blog post, you’re allowing customers to build trust and relationships with your business or brand. Producing quality, useful content may prompt new business and foster current connections.

After all, if a prospect finds one of your blog posts that clearly answers their questions or provides insightful information, they’re more likely to trust you. If you offer content marketing services, you’ve got to show your customers you know what you’re taking about. And what better way to establish your business as an industry leader than by drafting a blog post on the topic of content marketing? You wouldn’t work with someone who doesn’t have a proven track record — don’t give your customers a reason to not see you as an authority in their eyes.

Maintaining a blog for your business is a simple (yet huge) step in taking your marketing to the next level. Besides, as you blog, you might be surprised to even learn a thing or two.