Big Designs for The Big Game

By Jessica Disch


Super Bowl LII is finally upon us here in Minneapolis. And while the “Minneapolis Miracle” didn’t end up leading to a Vikings appearance in the big game, it seems like the rest of Minnesota is heartily involved. So here at Touchpoint, we too, had to get in on the action. One of our state’s Fortune 500 companies, Founding Partner of Super Bowl LII, and Touchpoint client, Ecolab, commissioned us to conceptualize and create a handful of installations, digital content, and other marketing material to promote and support its sponsorship and volunteer involvement in the Super Bowl.

Our creative team and designers had a blast working on this project. Here are a few samples of the work. Keep an eye out for them during Super Bowl festivities and on the Ecolab campus in downtown St. Paul!