Behind the Cover: Q&A with Brandon Favre, Touchpoint Senior Designer

By Elizabeth Boger

07/18/19

Touchpoint Media has been a proud partner of the Virginia State Golf Association and has produced Virginia Golfer magazine for more than two decades.  

The magazine is mailed to the most avid, dedicated golfers in the state of Virginia, and the artistic force behind the July/August 2019 cover is just passionate about graphic design.

Meet our Senior Designer, Brandon Favre.

Brandon has been with Touchpoint for four and a half years. We caught up with him to learn more about his creative process behind this issue’s cover design, his keen eye for detail and how he got into rollerblading marathons.

How long have you been involved in graphic design?

I have always loved to draw, but a real emphasis on a career began after flunking out of Calculus 2 and dropping out of the engineering pathway during my sophomore year at UMD. I began taking more art classes and really enjoyed the possibilities of digital design and illustration. 

Where did you draw inspiration for the July/August issue cover of Virginia Golfer?

After doing some photo research and chatting about it with our Creative Director, I liked the thought of playing off a retro back-to-school design. I thought a couple illustrations interacting with a fun type treatment would look nice with some bright colors. 

Could you describe your creative process behind designing the cover?

I found a comfy pair of sweatpants and a strongly caffeinated beverage to start. I did a couple of basic sketches with pencil to explore how I wanted the layout to look. Then most of the heavy lifting was done in Adobe illustrator. This is where I “drew” and refined the illustrations and chose a color scheme. Once I was happy with how the elements were looking, I brought everything into InDesign. The final steps were adding the text/masthead and making sure it was print-ready.

What are the most important factors to keep in mind when designing a magazine cover?

Audience, hierarchy, legibility and creativity. You want to create an eye-catching design that represents the story or magazine well, while being easy to read.

What’s your signature design style?

Besides usually trying to incorporate some type of illustration/icons/infographic, I try not to have one specifically. It’s good to gather a variety of inspiration or styles that you can use for different purposes.

What are some of your passions outside of work?

Being outdoors, drawing, rollerblading, concerts, brewery crawls, chili cook-offs, anything science fiction and my pup!

Word on the street is you take part in inline marathons. How long have you been rollerblading and what sparked your interest?

Growing up, I would join the neighborhood kids for some good ol’ fashioned roller street puck. Recently, I have picked it back up thanks to our very own Dave Jensen. I bought a fantastic new pair of speed skates and joined him in skating the NorthShore Inline Marathon in Duluth last fall. I am planning to do the marathon again this September —hopefully shaving a couple of minutes off my debut time!

Do you have any hidden talents?

Extraordinary knowledge of the Game of Thrones universe. Splitting wood. Making Guacamole.

If you had to eat the same meal for the rest of your life, what would it be?

Any pizza from Pizzeria Lola. 

Favorite sports team?

All of our hometown Minnesota squads and Kansas Jayhawk basketball.