4 Ways to Instantly Elevate Your Brand

By Tom Sellwood


The fight for customers has never been more difficult. While the road to making a sale can sometimes be long and winding, there are ways to navigate it more effectively. Here are four ways to instantly elevate your brand’s profile:

1. Great graphic design
Design is the front door of your company. Great graphic design immediately creates a better experience for your audience and helps to communicate your message. In effect, you can win or lose customers just based on design. Think about when you have moved on from a company’s web page just because you were turned off by the design. From a visual standpoint, how do your web page or sales materials look? Keep in mind, a little bit of professional design can go a long way toward boosting your brand’s profile.

2. Compelling content
Is your brand telling its story? Take a look at all of your brand’s content, from the “about us” page to your sell sheet to your LinkedIn profile. How is the copy? Is the messaging clear? Are there typos? It helps to audit all of your brand’s content at least once a year to make sure that it is communicating the right message, it’s interesting, and it is assisting in bringing new customers to your business.

3. Engage your customers and prospects
Talking and listening to your customers is essential, and nowadays, you can get real-time insight. For example, your company initiates an email campaign to educate customers on a new product line. Within 24 hours, you’ll be able to see how many people opened the email, where they clicked inside the email, and if they forwarded it to others. If you notice that a really high percentage of your audience clicks an article about the benefits of a new product and a really low percentage click an article about about the benefits of an old product, then you can use that insight to better tailor your next email to your audience’s preferences.

4. Get social.
It nearly goes without saying, but for good measure, “if you’re not on social media, you should be.” How are your channels performing? Are you gaining new Twitter followers? Are your current followers liking, retweeting, or replying to your tweets? What about Instagram or Facebook? Are you taking advantage of their built-in analytics? If social media seems daunting, start with some research. Look at what your competitors are doing and what is working for them. It will at least give you an idea of the direction to go in. Then, get started. There’s no better way to learn than diving in head first.