3 Things Touchpoint Learned in 2015

By Karl Anderson

12/21/15

This has been an exciting year for us here at Touchpoint. In July, we completed a comprehensive rebranding, including redesigning our website from the ground up. This change highlights our expanded focus on providing full-service custom content solutions for our clients, whether it be through print, web, newsletters, social media, or even video. In addition, we were honored with several awards from the Minnesota Magazine Publishers Association, we volunteered with Second Harvest Heartland (a major regional food bank), and we continued to broaden our services for our valued clients.

We’ve also made some key observations about the current content marketing landscape:

1. Relationships matter.
At a time when budgets are limited, we’re reminded that relationships still really do matter. Touchpoint is proud to have been in business with several clients for multiple years, and we’re honored to be in partnership with them to accomplish their media goals. We are sincerely grateful that our clients appreciate the services we provide.

Thank you for a successful 2015! We look forward to the opportunity to work together in the coming year.

2. Shorter, highly visual content is increasingly popular.
Over the past year, some of our clients have been exploring new ways to connect with their audiences, and they’ve expressed more interest in graphics-based content. In particular, there’s been a growing demand for infographics to present dynamic information in a format that’s eye-catching and immediate, as well as wholly creative and original. This approach sets these clients apart from their competitors who rely primarily on repurposing syndicated articles that aren’t tailored to their brand or specific audience.

Fortunately, Touchpoint is uniquely suited to deliver these graphics-based communications, and our in-house design team is second to none. Our clients have been thrilled with the infographics we’ve created, which they are able to highlight on their websites and in newsletters, social media, and other marketing.

3. The popularity of video continues to grow.
We’ve expanded our content services to include professional video production. Video is by far the fastest-growing content format, and it’s predicted to account for 69% of all consumer Internet traffic by 2017.

Here are some relevant statistics:

Recently we’ve filmed and produced videos for a number or our clients. We’ve used video to highlight publications, to share seasonal greetings with a corporation’s employees nationwide, and even to serve as a key communication platform to represent a company within their industry.

This has been an exciting year of growth, and we can’t wait to create more conversations in 2016!